Become the Skincare Educator Your Clients Have Been Waiting For
The Skincare Education Program (SEP) equips Amway IBOs with the knowledge, language, and confidence to guide their clients through a meaningful skincare education experience.
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ABOUT SEP
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A Program Built on Understanding, Not Memorization.
SEP exists to raise the standard of skincare education. We move beyond product knowledge into product literacy — the ability to read a formulation, understand the skin, and guide another person with clarity.
Product Knowledge
Knows what a brand says about its products.
Product Literacy
Understands why a formulation works — and for whom.
"This is educator training — not just product knowledge. SEP builds the thinking, the language, and the confidence that sets you apart in every client interaction."
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About the Program
What Is SEP?
The Skincare Education Program is a 10-module Train-the-Trainer curriculum designed specifically for Amway IBOs. Whether you're a veteran consultant or brand new to the business, SEP meets you where you are and builds from there.
This is educator training — not just product knowledge. SEP builds the thinking, the language, and the confidence that sets you apart in every client interaction.
10 Modules · 40 Lessons · 10 Workbook Companions · 10 Case Study Companions · One complete framework.
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Meet Your Instructors
Meet Mayra Barreto
Founder, Skincare Education Program · Skincare Education Academy · Glow Confidence Coaching
Mayra Barreto founded the Skincare Education Program because she believed that true confidence as a consultant comes from knowing your trade deeply — not just knowing your products.
With 20 years of experience teaching, coaching, and mentoring skincare consultants, Mayra is a true student of the craft. She created SEP — now in its second version — rooted in the belief that science and nature work together to support healthy skin. Her approach is observation-based, non-diagnostic, and deeply empowering.
Mayra is passionate about equipping women to show up as knowledgeable, trusted professionals in the skincare space — because when an educator is confident, their clients feel it.
A Student of the Craft
Always learning. Always growing. True teaching begins with staying curious.
Education Over Selling
Trust is built through knowledge, not transactions. Clients feel the difference.
Science & Nature Balance
The philosophy behind every lesson, every framework, and every conversation SEP prepares you to have.
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OUR FOUNDATION
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Every program has a philosophy. Ours shapes everything.
Science and nature. Education before brand. Observation before recommendation. Not guidelines — the architecture of every lesson SEP delivers.
MISSION
To equip Amway IBOs with the knowledge, language, and professional framework to educate their clients about skincare — so that every recommendation is grounded in science, every consultation builds trust, and every consultant shows up as a credible, confident professional.
VISION
A skincare consulting community where education comes before the sale, observation comes before the recommendation, and every IBO — regardless of background — has the tools to become the most trusted skincare voice in their clients' lives.
The best results for skin come when science and nature work together — not one without the other. This philosophy is the foundation of every lesson, every framework, and every conversation SEP prepares you to have.
Science
Research. Evidence. Clinical understanding of how skin functions from the inside out.
Nature
Botanicals. Balance. Harmony. Working with skin's own intelligence, not against it.
SEP was designed specifically for Amway IBOs — skincare consultants who want to move beyond product knowledge and become trusted educators for their clients.
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Level 1
Observation, Assessment & Discipline
Build the foundational knowledge every skincare educator needs. Learn how skin works, how to observe it accurately, and how to establish consistent care routines.
Module 1
Train-the-Trainer Framework — Professional Skincare Education Certificaton
Module 2
Understanding Skin Behavior — why skin does what it does
Module 3
Introduction to Skin Anatomy — the foundation every educator needs
Module 4
Skin types vs. Skin Observations — teaching clients to notice the difference
Module 5
Skin Assessment — Structured, non-clinical evaluation to determine type & detect imbalance patterns
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Level 2
Product & Ingredient Literacy
Develop the knowledge to speak confidently about what goes on the skin — what ingredients do, how to read a product, and how to guide clients toward what supports their skin best.
Module 6
Ingredients Literacy — Function-based ingredient literacy & communication discipline
Module 7
The Composition of a Skincare System — Layering Logic, sequencing, & system integrity.
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Level 3
Client Guidance & Professional Practice
Step fully into your role as a skincare educator. Guide clients with confidence, address lifestyle factors, and deliver a complete, trust-building education experience.
Module 8
Skincare Regimen, Design & Guidance — Translating assessment into a structured skincare regimen.
Module 9
Navigating Client Concerns — Maintaining professional composure & clarity in challenging conversations.
Module 10
Artistry Brand Integration — Demonstrate how the SEP standard models the principals & integrity of the Artistry Brand.
"By the time you reach Module 10, everything comes full circle."
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Every Module Comes With Two Tools
The Workbook Companion
Key concepts, word bank activities, reflection prompts, a Go Deeper AI research prompt, Full Integration Exercise, and Answer Key — everything needed to cement your learning.
The Case Study Companion
Real-world client scenarios designed to help you practice applying what you've learned — in a safe, observation-based, non-diagnostic context.
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Enrollment Journey
Here's What Happens When You Enroll
Access Course
The moment you enroll, all 10 modules unlock inside the Skincare Education Academy on Teachable. Your workbooks and case studies are ready from day one. Just open and begin.
Start Module 0
Begin with A Message from Mayra — a personal welcome sharing the heart behind SEP. Then complete four orientation lessons so you know exactly how to navigate the program and use your tools.
Learn at Your Pace
Most IBOs complete one module per week — but you set your schedule. Work through each module fully before moving to the next. Your workbook and case study support every step.
Join the Community
You are not on this journey alone. Join the private Skincare Education Program Facebook community — a dedicated space where IBOs share their wins, work through challenges, and grow together. A coach monitors the group and responds regularly so no question goes unanswered.
From your first lesson to your last module, you'll have everything you need — content, tools, and community — to show up as the confident skincare educator your clients deserve.
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CERTIFICATION
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A standard of excellence — not a pressure to perform.
Certification is optional for learners and required for those stepping into leadership. It signals readiness to coach, lead, and represent SEP with integrity.
Who It's For
Educators, coaches, and team leads ready to guide others through SEP.
What It Allows
Coaching, leading cohorts, and representing SEP standards within your community.
The Standard
A demonstrated mastery of the curriculum — and the values behind it.
By the time you reach Module 10, everything comes full circle.
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PLATFORM EXPERIENCE
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Calm to navigate. Easy to return to.
SEP is hosted on a dedicated learning platform with a clean, consistent structure across every level — so the focus stays on the learning, not the logistics.
Self-Paced
Move through lessons in your own rhythm, on your own time. No deadlines, no pressure.
Guided Structure
A clear sequence — from module to lesson to workbook to case study. You always know exactly where you are.
Always Accessible
Return to any lesson at any time. Your library is always with you — on any device, anywhere.
Hosted on Teachable
Skincare Education Academy lives on Teachable — one of the world's most trusted learning platforms. Clean, professional, and easy to navigate from your first login.
From your first lesson to your final case study, you'll have everything you need — content, tools, and community — to show up as the confident skincare educator your clients deserve.
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BEGIN YOUR PATHWAY
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Choose how you want to begin.
SEP meets you where you are. Whether you are ready to dive in or want to explore first — there is a place for you here.
SEP COMMUNITY MEMBER
Start with community.
Not ready for the full program? Start here. Join the private SEP community, attend weekly office hours, and experience the program from the inside — before you commit to enrollment.
Enroll in the complete Skincare Education Program — all 10 modules, every workbook, every case study, and full community access. Everything you need to become a certified skincare educator.
✓ All 10 modules on Teachable — unlocked immediately
✓ 10 workbook companions + 10 case study companions
✓ Pre-written AI research prompts in every module
✓ Private community + weekly office hours included